Dr. Wendy Chorny is your favorite PT. She specializes in women's bodies, especially those that dysfunction.
As her designer, I've taken on a logo package that expresses her brilliant and easy-going personality. Most people in her small town simply know her by her first name, so an emphasis on "Wendy" was essential. I've also created a blueprint for her social media aesthetics, as well as honed a tone of voice for her brand. 

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